Although it is sometimes hard and often comes with a fear of losing a client, it is OK for you to say no.
“The NO talk” is a discussion about non-negotiable terms of business cooperation, and it is the only right way towards landing your “dream” clients and meeting your business goals.
The critical point of establishing a relationship with a potential client is open communication.
Saying the “n” word is not rude, and it doesn’t make you unprofessional. A personalized private consultation will help you implement non-negotiable terms and the value of “no” in your business culture.