There is no such thing as “free money”. Everything has its price, and the founders of companies, often out of a desire to develop their business to the stars, turn a blind eye to all the shortcomings of the company-investor relationship.

The investment is great if you have all the cards on the table and consciously enter into the arrangement knowing everything that awaits you, which is why you are ready to welcome one problem at a time and solve them systematically. Brainstorming about it will give a whole new perspective. At the end of the day, you may not need an investor.

Duration: 5 days

Service details

I agree that there are options in the development of companies that require investment. These are big ventures that make you not want to drag your company into big debts and it pays to “give a piece of the pie” to someone who is willing to pay it. On the other hand, it’s good to know if in that arrangement you get bosses or true partners who will fight for your company just like you.

The reality is that after such a move, the company is no longer yours, you do not set your own goals, you do not define a development strategy and you do not make independent decisions. You now have people who have a variety of rights, including the right to vote on key decisions.

In order to assess the state of affairs well and be confident in your decision, you must carefully choose which investors you want to continue developing your company with. Through consultations, brainstorming and analysis, we will define who your ideal investors are, what you want to be attractive to them when investing in your company and what result you want to achieve with them.

We are also working on proposals from potential investors that you can contact after the analysis and start investment negotiations. It’s not easy, but it can be a great story, trust me, I’ve been there.




Erna Šošević

Founder & CEO

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