Dismiss endless requests for proposals. Detailed proposals on 20+ pages won’t land you the job but knowing your client’s perspective will.
Learn why the value conversations are the absolute foundation of your relationship with the client. You don’t get a doctor’s prescription before the exam, so why should you offer solutions before the audit?
Free pitching goes “hand in hand” with creating endless proposals. Every company in the creative industry has experience with receiving requests for proposals from prospects – playing that game can lead to filing paperwork 24/7 without results. Not only is that counterproductive for you, but it is equally confusing and time consuming for the client.
It is crucial to arrange a meeting and discuss relevant details of the project before creating a proposal. If you encounter a “hardcore” prospect who insists on a written proposal before meeting, that proposal should not be free of charge. A personalized private RFP Cookbook consultation will help you implement a “no free pitching” policy and optimizes your sales process.