Ivana Kraljić

“Creative but strategic. Sees the bigger picture but also focuses on details. Passionate about innovations and change. HUMAN after all.”


My name is Ivana Kraljić and I’m the owner and creative director of the Ikigai marketing agency/Ikigai brand. I have a Master’s degree in Journalism and Public Relations and have been a part of the marketing and communications industry for the past 14 years.
For most of my time, I worked in major international agencies in Croatia and worked in all aspects of marketing/advertising such as PR, social media, and account management with numerous international and domestic clients. From banking to telecoms and politics.

Encouraged by personal growth and development, in search of my reason for living, I found my ikigai and joy in brand building and creatively solving brand challenges.
Guided by intuition which allows me to see the heart of the problem, I can say that Ikigai works by the principles of „intuitive branding“. It took me a while to recognize that intuition is a great asset in brand/business building or repairing. Today, I am happy to help businesses grow with a little help of expertise and intuition combined.

What I can do for you:
✔Brand and communications strategy
✔Advertising campaign concepts (online/offline)
✔ PR strategy
✔Communication consultations and problem solving

What I do for fun:
✔ I run
✔ I do Crossfit (current obsession)
✔I lift weights
✔I listen to music
✔I meditate (huge fan!)
✔ I play with my British shorthair cat
✔I make the world a better place


+385 91 159 8883


MarketingPublic Relations


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Duration: Defined with a client