Marketing is an essential part of every business – you can have the best product or service on the market, but if you can’t reach potential customers, no one will know you exist. That’s why a marketing budget should never be bottom-rung, it should be the first item on your list.
If you don’t have the answer – and don’t know how to get one – you are a perfect candidate for the DEFINE YOUR MARKETING BUDGET personalized private consultation.
Marketing is an essential part of every business – you can have the best product or service on the market, but if you can’t reach potential customers, no one will know you exist. That’s why a marketing budget should never be bottom-rung, it should be the first item on your list.
Defining a marketing budget can be challenging for new business owners or business owners whose company recently grew. How much should you spend over a specific period? How to determine the proper amount to invest in the marketing of a single product or a service?
When determining a marketing budget, you need to take a lot of factors into consideration: the income of your company, the desired market share, hiring costs, the expenses of marketing tools, website building and maintenance, e-commerce setup, offline and online advertising etc.
In short terms – what is the amount of money you need to spend in order to achieve your sales goals?
If you don’t have the answer – and don’t know how to get one – you are a perfect candidate for the DEFINE YOUR MARKETING BUDGET personalized private consultation.