Karlo Klečina

My digital transformation journey started 10 years ago when I discovered an interest in Microsoft technologies like SQL, PBI, Azure and ASP.NET.

With colleagues from university, I utilized those technologies for creating a software solution adapted for the visual blind for indoor navigation using Windows Phone 7 devices and wall markers. The project won 1st place in Local Imagine Cup finals in Croatia which enabled us to participate at the Imagine Cup 2012 world finals in Australia.

This experience taught me how important is teamwork and showed how Microsoft technologies can be efficient if you know how to use them. After this, I worked directly with Microsoft and Lenovo.

During the period of cooperation with Microsoft, I was their direct link with the university in Zagreb which included presenting their technologies directly to the academic population and working on practical projects for Microsoft Croatia.

Working with Lenovo gave me concrete market insights when it comes to the world of sales. I have realized how important is a marketing communication and a clear sales process for creating business success in the technology sector.

In 2014. with my business partner Boris Ćorković I decided to open a custom web development agency STRINGBIND, where we now use the latest cutting-edge features from Microsoft Visual Studio & Microsoft Azure integrated with an agile methodology known as SCRUM process which helps us to deliver functioning software parts to our clients in short time periods according to the needs of their end-users.

During the past six years, we have:
➡️ delivered 25+ technology solutions using Microsoft technologies
➡️ been successfully present on 15+ markets worldwide with our services
➡️ worked with companies like Lenovo, Microsoft and Daikin Central Europe.

My mission now is to support 7 figure companies that want to simplify and optimize their multichannel marketing initiatives by using a personalized technology solution for planning, executing, tracking & analyzing all marketing campaigns across multiple markets.

Daikin Central Europe, cooling division, is already successfully using our technology solution on 15 different markets. The heating division is implementing it right now.

In free time, my passions are reading about idea & project management and scuba diving during the summer on Croatian islands.

If you want to see how I can help you get a higher ROI for your marketing with digital transformation or just start a conversation, please send a message here on LinkedIn or an email to kklecina@stringbind.com.